The color red has symbolized passion, desire, and love for centuries. Since its origin, red dye was very difficult and expensive to get, so it became a favorite color for the rich. In France, it became a favorite color for the aristocracy and in Japan and Italy it was associated with luxury and royalty. Greek mythology states the red rose was dedicated to Aphrodite, the Greek goddess of love. Aphrodite was running towards her lover, Adonis and pricked her foot on a white rose and stained the flower with her blood. This was said to be the first red rose ever to appear on Earth All of these fascinating examples highlight why red has become the iconic and symbolic color associated with love and passion.